Music Video Planning

The Project And Why We Chose The Song:

For this project, we were asked to get into small groups and design/create a music video, digipack and advert for a specific song. Once in my group, we thought long and hard about what sort of video we wanted to create and after much discussion, we agreed we wanted to make something that would include fast editing, with a song that entailed a fast/constant beat. This is when we came across the song - "Gotta Boyfriend", by Frank Musik. The reasons behind us choosing this particular song vary, as at first we all had our own initial ideas for how the video could pan out and fit with what the song was about. However, for me, although the song is not something I would usually listen to, the rhythm and consistent beat the song exhibits appears memorable and easy to follow. Our song choice is a typical 'dance' track and one that would often feature in clubs and bars. This ties in perfectly with our reasons for choosing the song, as we wanted to create something that displayed lots of energy and fast, quick shots.
Before we were able to embark on creating our music video, we first had to email Frank Musik's record label, in order to see whether or not we were allowed to use this song. Below is a copy of the email my group and I sent to the record label.


As the email is hard to see, I will write it below in order for it to become clearer to read.

Island Records: For our Media coursework we are required to shoot a music video and are in the process of song choice. After much debate we have agreed that Frank Musik's Gotta Boyfriend would be perfect for us to get across a fun and quirky music video that allows a lot of creativity. I am e-mailing to ask for your permission to use this song and film our own music video.



Audience:
One of the most important aspects we had to consider when deciding on which song to use, was who are intended audience would be. As all members of our group are 17 - 18 years old, we thought it would be a good idea if we were to create something we and those of a similar age group (18 -25) could relate to. This would entail us to construct something that would consist of features we are all familiar with, ultimately making the project more enjoyable and providing us with an end product we can all connect with. In addition, we wanted our video to be relevent to FrankMusik's existing audience. This way comparisons can be made between our video and his. To get a feel for who FrankMusik's target audience is, I went onto his MySpace page where I was able to see who his friends were and therefore his fans. The majority of his fans seemed to be males between the ages of 18 - 30, yet many females of similar ages did too follow him. By checking out his MySpace page, I feel I now have a better understanding as to who FrankMusik's audience is and this will help when it comes down to making key decisions for our music video.
Below is a printscreen from his MySpace page, showing some of his top friends (fans).




www.myspace.com/frankmusik





Lyrics:

Boyfriend

B b boyfriend

Boyfriend boyfriend

Boyfriend


So you gotta gotta boy right here

Have you got a boyfriend out there

Cos I know we could maybe, we could share

But I don't think that's very, very fair


It's so more hard when I'm not right here with you

You make me do things, I don't want to do

You call me in and I know there's so much more

Why do you pick me up to kick me to the floor


So you got a boyfriend right here

Have you got a boyfriend out there

Cos I know maybe we could maybe, we could share

But I don't think that's very, very fair


I go to clubs

You go to clubs to

But my friends tell me that I don't have a clue

So you can give me one the next time I'm out

So I got something to scream and shout like


So you got a boyfriend right here

Have you got a boyfriend out there

I know maybe we could, we could share

But I don't think that's very, very fair


So you got a boyfriend right here

Have you got a boyfriend out there

I know maybe we could, we could share

But I don't think that's very, very fair

We could share, aiirrr, aiirrr


Now I wonder, why this way

I don't know where you really strayed

and your empty touch

Fractures all of my skin

How happy I could be with the one without you in


So you got a boyfriend right here

Have you got a boyfriend out there

I know maybe we could, we could share

But I don't think that's very, very fair


Gotta boyfriend right here

Have you got a boyfriend out there

So you got a boyfriend right here

Have you got a boyfriend out there

Above are the lyrics to our chosen song - "Gotta Boyfriend". Although fairly simple to follow and read, they allow the song to have a narrative, which ultimately gives us the chance to develop better ideas and concepts for when we are creating our video.

Other Frank Musik Videos:

I will now analyse and take notes of other music videos created by the artist, Frank Musik. The video I have chosen to study is 'Confusion Girl', which is featured below.

The first thing that grabs my eye when watching this video, are the several quick shots displayed before the song has properly begun. This is a really clever idea, as it allows the audience to establish the different settings of the song. The use of camera shots and angles also give character to the opening scenes, as we are made aware of who the characters in the narrative are, just through the use of mid, long and close up shots.

The idea of the man flying through the air and jumping from one space to another gives the video a high-tech look and feel about it and although this skill would be hard to imitate for our own video, it has allowed me to consider other ideas that could possibly enhance our video and make it appear more creative and exciting.

The video, itself, appears fairly simplistic when considering the settings and props used. However, this simplicity allows for the song to flow and fit well with the goings on in the video. One thing i did notice, was as Frank Musik was walking down the road, all of the recycle bins were coloured pink. Now throughout the video the background colours appear natural and nothing really stands out and grabs the audience's attention, until you all of a sudden are hit with a random piece of bright colour. This can be seen from the pink recycle bins, the clown holding the balloons, the purple dress the girl is wearing and even down to the small things such as the brightly coloured bin bags. It all adds to the effect of the video and makes it appear more vibrant and creative for the audience to be watching.

The costumes used in the video display both an old and new look, as we have Frank Musik wearing a checkered suit with brown trousers, giving off more of a dated look and then we have Holly Valance wearing a short, sexy purple dress, looking like shes ready to go out for a night on the town. These two different contrasts also add something to the video as we can tell they are two very different people, yet at the end of the video they embrace one another and kiss. Props used nearer the end of the video also support the old vs new look, as we see both characters holding a mobile phone, Holly's being a modern, trendy one and Frank's being an old, unfashionable one that you would expect to see in the 1980's.

From analysing this video, it has allowed me to see different techniques and skills used to create a simplistic, but, visionary piece of work and from this I hope to incorporate some of these ideas into our video. The special effects used have prompted me to consider certain objectives that will help exalt our video and make it more eye catching and appealing for its audience.

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