Below is a pitch we made explaining why we wanted to create a video for FrankMusik's song 'Gotta Boyfriend'. It includes two powerpoints and myself and my group actually performing our pitch.
http://docs.google.com/fileview?id=0B5WUAYNvqSRQZjkwMDM0YmMtY2U2MC00N2E4LWExYzUtMDQ5OGQ4YmFlMzkx&hl=en
http://docs.google.com/fileview?id=0B5WUAYNvqSRQODJlOTM1YTYtNWM4Yi00YmViLWFjMzMtYjAzYzY1OWViZGIy&hl=en
Thursday, 19 November 2009
Thursday, 12 November 2009
DVD Digipack
Digipacks are a form of packaging designed for CD's. They are designed to open out like a book, so that one section opens out to the right and the other to the left. For this part of the study, I will be analysing two digipacks that already exist and hope to gain numerous ideas that I will able to transfer and use for my own digipack for the song, "Gotta Boyfriend".
Promo packs are what include all features of what advertise an artists song. For example the music video, digipack, lyrics and advert. Once I have created my digipack, I will then make an advert to go with it and the video. All items included in the promo pack must be linked in someway, this will allow me to come up with numerous ideas as to how I can achieve this.
The first digipack I will be analysing is from Lady GaGa's album 'The Fame'. Being a well established 'pop' artist, some of Lady GaGa's more recent music falls under the 'electro pop' genre. This will allow me to gain ideas from her album cover that I will be able to relate to that of the one I will be making.
Here is the outer front panel of the digipack. The first feature that straight away captures my eye, is the over sized blacked out glasses. The use of the deep colour and size of the image gives a bold and in your face effect and from this, draws in it's intended audiences attention. By using such a bold image, the audience are made aware of the possible types of music the album may include, this is apparent through being able to relate 'elctro pop' music with big, bold, energetic songs and just from the glasses alone, we get the sense that the songs based on this album, will be energetic and dynamic. The idea of using bold, confident images in order to give the audience a sense of the style of music they will be listening to, has provided me with several ideas that I believe will not only make my Digipack more eye catching, but will make it more relevant to the genre of music FrankMusik falls into.
The peroxide blonde of Lady GaGa's hair compliments the black of the glasses and background really well. Although simplistic with the colour choices, the illusion of lights complimenting darks really stands out and allows the image to be become eye catching. In addition, this can also be seen through the contrast of her face. Here again we get light against dark. This cover is a prime example that by using similar and basic colours throughout the cover, you don't always get a boring outcome, instead, you are able to create something original and something that will evidently stand out, which is the main goal. This too has provided me with the knowledge that you don't have to create something with numerous different colours in order for it to look appealing; you can take a more subtle approach and still come out with an eye catching cover.
The use of the red for the writing also compliments the blacks and whites, as it gives the cover an initial bold colour, which too will catch the audiences attention. Although the amount of red used is limited, enough has been applied in order for it to stand out. As the genre of my song is 'electro-pop', bright colours such as reds, yellows, blues and greens may be relevant for me to use, as they relate to the music genre perfectly, after all 'electro-pop' is described as being energetic, catchy and having a consistent beat and i feel these elements would compliment the bold colours stated above.
The effects used on this cover appear to be very minimalistic. Although you get what appears to be diamonds
or glitter scattered across one lens of her glasses and the name of the album written on the opposite lens, the actual design of the cover appears very simplistic. Though the cover appears attractive, when designing my own, I hope to experiment with different ideas in order to make it more visual and original for my intended audience. This will involve using bolder texts and possibly more visual images.
The following image is from the outer back panel of the album. As you can see the colour scheme is very similar to that of the front panel, however this time, where the white mixes with the black, we begin to get a grey/green colour emerging in the centre of the panel. I think it is a good idea to stick with the same colours through the whole of the album, as it allows each panel to compliment each other and looks professional. This is also shown through continuing to use the same font and colour for Lady GaGa's name.
With the image of Lady GaGa being placed in the centre, it straight away draws in the audiences attention and becomes the main focal point for the panel. This technique has provided me with ideas as to how to draw in the audiences attention and how to use images in order for them to appear bold and important. With that said, another eye catching feature, is the diamante microphone and the white glove she is wearing. Using props such as these allow for the overall image of the back panel to be detailed and not boring. Without the use of these props, the overall layout of the panel would lack creativity and may become unappealing to the audience.
With the song list placed on the right hand side of the panel, the layout becomes clear and easy for the audience to read. This is always a bonus, as you want the people whom are going to buy the album to be able to read what songs feature. The same goes for the websites and other important information gathered at the bottom of the panel.
The barcode also signifies importance for the back panel and has given me ideas to play around with, in relation as to where to put it. As for the same as the front panel, although Lady GaGa's layout is simplistic but eye catching, it has provided me with ideas to make a more creative and bold layout, in order for it to stand out and become appealing for my intended audience.
The second Digipack I will be analysing is from FrankMusik's album 'Complete Me'.
Here is the outer front panel for this album. Like Lady GaGa's, the main image is a close up shot of the artist. The idea of using a bold, confident image such as this, allows for the panel to stand out and provides the audience with a more personalised end product, as they are able to relate the music featured on the album with the artist who performed. What's more we can see that the image is placed in the centre of the panel, allowing for this to become the main focal point of the cover, drawing in the audiences attention.
Although again mainly dark colours have been used, by projecting the main photo as a black and white image, we still get the same striking appearance we would get had the photo been in colour. This is achievable by complimenting the image with the black of the background. Just by looking at outer front panels such as this, I am able to gain the knowledge over what colours blend well together; this will become a fundamental aspect that I will need to consider when creating my own.
In addition, another aspect of the cover that also features on Lady GaGa's album, is the bold and bright colour used to illustrate important information. In this case the name of the artist. The size and style of font used for this oozes energy and character, as the colour not only compliments the black of the background, but connotations for this particular colour can also be related to the genre of music featured on the CD; Energetic, vibrant and creative.
Again, in comparison to Lady GaGa's album, no effects have been used to enhance the cover. By looking at the end product we can see no effects were really needed to make the cover look appealing, as it already appears attractive and appealing. However, I believe that by using certain effects, the overall appearance of the cover can be improved and bettered, which ultimately leaves us with a more advanced end product.
This image is of the outer back panel. As you can see, the colour scheme is exactly the same as that used for the front panel, allowing for the album to look professional and original. The style and colour of the font adds to the overall layout of the panel, as being such a bold colour, it becomes the main focal point which draws in the audiences attention. This is a bonus for this particular album, as it has no main image which enables the track list to be the most important aspect of the panel; and of course being a CD, the track list is always of importance.
Effects used for this panel appear to be very visual. The slanting of the writing allows for the overall image of the cover to stand out, which allows it to become more striking and less lacklustre. What's more, what appears to be white petals floating down the cover also adds to the overall effect, as it provides the panel with another image instead of it just being the track list, again prompting the idea of the cover being visual.
The positioning of the barcode and record company information is more central than that displayed on Lady GaGa's album. This has again provided me with different ideas as to where to position important information, as I want it to be noticeable, but at the same time, I want to create something that appears professional and not something that appears to be just thrown together in ten minutes. That's why I believe the positioning of all the information (including the track list and images) is key to me creating an attractive and eye catching back panel.
Through analysing these two digipacks, I have been able to develop the ideas I have for my own. I now have a better understanding concerning which colours compliment each other and the importance this has when considering the professionalism and overall appearance of my end product. Though for my digipack the idea of using bold, powerful colours is appealing, through analysing these covers I have understood that calming the panels down with basic colouring, can also provide me with a high-quality design. From evalutaing these two digipacks, I hope to now be able to create something that represents the genre of 'electro pop' and something that can evidently be related to the song "Gotta Boyfriend".
Promo packs are what include all features of what advertise an artists song. For example the music video, digipack, lyrics and advert. Once I have created my digipack, I will then make an advert to go with it and the video. All items included in the promo pack must be linked in someway, this will allow me to come up with numerous ideas as to how I can achieve this.
The first digipack I will be analysing is from Lady GaGa's album 'The Fame'. Being a well established 'pop' artist, some of Lady GaGa's more recent music falls under the 'electro pop' genre. This will allow me to gain ideas from her album cover that I will be able to relate to that of the one I will be making.
Here is the outer front panel of the digipack. The first feature that straight away captures my eye, is the over sized blacked out glasses. The use of the deep colour and size of the image gives a bold and in your face effect and from this, draws in it's intended audiences attention. By using such a bold image, the audience are made aware of the possible types of music the album may include, this is apparent through being able to relate 'elctro pop' music with big, bold, energetic songs and just from the glasses alone, we get the sense that the songs based on this album, will be energetic and dynamic. The idea of using bold, confident images in order to give the audience a sense of the style of music they will be listening to, has provided me with several ideas that I believe will not only make my Digipack more eye catching, but will make it more relevant to the genre of music FrankMusik falls into. The peroxide blonde of Lady GaGa's hair compliments the black of the glasses and background really well. Although simplistic with the colour choices, the illusion of lights complimenting darks really stands out and allows the image to be become eye catching. In addition, this can also be seen through the contrast of her face. Here again we get light against dark. This cover is a prime example that by using similar and basic colours throughout the cover, you don't always get a boring outcome, instead, you are able to create something original and something that will evidently stand out, which is the main goal. This too has provided me with the knowledge that you don't have to create something with numerous different colours in order for it to look appealing; you can take a more subtle approach and still come out with an eye catching cover.
The use of the red for the writing also compliments the blacks and whites, as it gives the cover an initial bold colour, which too will catch the audiences attention. Although the amount of red used is limited, enough has been applied in order for it to stand out. As the genre of my song is 'electro-pop', bright colours such as reds, yellows, blues and greens may be relevant for me to use, as they relate to the music genre perfectly, after all 'electro-pop' is described as being energetic, catchy and having a consistent beat and i feel these elements would compliment the bold colours stated above.
The effects used on this cover appear to be very minimalistic. Although you get what appears to be diamonds
or glitter scattered across one lens of her glasses and the name of the album written on the opposite lens, the actual design of the cover appears very simplistic. Though the cover appears attractive, when designing my own, I hope to experiment with different ideas in order to make it more visual and original for my intended audience. This will involve using bolder texts and possibly more visual images.
The following image is from the outer back panel of the album. As you can see the colour scheme is very similar to that of the front panel, however this time, where the white mixes with the black, we begin to get a grey/green colour emerging in the centre of the panel. I think it is a good idea to stick with the same colours through the whole of the album, as it allows each panel to compliment each other and looks professional. This is also shown through continuing to use the same font and colour for Lady GaGa's name.With the image of Lady GaGa being placed in the centre, it straight away draws in the audiences attention and becomes the main focal point for the panel. This technique has provided me with ideas as to how to draw in the audiences attention and how to use images in order for them to appear bold and important. With that said, another eye catching feature, is the diamante microphone and the white glove she is wearing. Using props such as these allow for the overall image of the back panel to be detailed and not boring. Without the use of these props, the overall layout of the panel would lack creativity and may become unappealing to the audience.
With the song list placed on the right hand side of the panel, the layout becomes clear and easy for the audience to read. This is always a bonus, as you want the people whom are going to buy the album to be able to read what songs feature. The same goes for the websites and other important information gathered at the bottom of the panel.
The barcode also signifies importance for the back panel and has given me ideas to play around with, in relation as to where to put it. As for the same as the front panel, although Lady GaGa's layout is simplistic but eye catching, it has provided me with ideas to make a more creative and bold layout, in order for it to stand out and become appealing for my intended audience.
The second Digipack I will be analysing is from FrankMusik's album 'Complete Me'.
Here is the outer front panel for this album. Like Lady GaGa's, the main image is a close up shot of the artist. The idea of using a bold, confident image such as this, allows for the panel to stand out and provides the audience with a more personalised end product, as they are able to relate the music featured on the album with the artist who performed. What's more we can see that the image is placed in the centre of the panel, allowing for this to become the main focal point of the cover, drawing in the audiences attention.Although again mainly dark colours have been used, by projecting the main photo as a black and white image, we still get the same striking appearance we would get had the photo been in colour. This is achievable by complimenting the image with the black of the background. Just by looking at outer front panels such as this, I am able to gain the knowledge over what colours blend well together; this will become a fundamental aspect that I will need to consider when creating my own.
In addition, another aspect of the cover that also features on Lady GaGa's album, is the bold and bright colour used to illustrate important information. In this case the name of the artist. The size and style of font used for this oozes energy and character, as the colour not only compliments the black of the background, but connotations for this particular colour can also be related to the genre of music featured on the CD; Energetic, vibrant and creative.
Again, in comparison to Lady GaGa's album, no effects have been used to enhance the cover. By looking at the end product we can see no effects were really needed to make the cover look appealing, as it already appears attractive and appealing. However, I believe that by using certain effects, the overall appearance of the cover can be improved and bettered, which ultimately leaves us with a more advanced end product.
This image is of the outer back panel. As you can see, the colour scheme is exactly the same as that used for the front panel, allowing for the album to look professional and original. The style and colour of the font adds to the overall layout of the panel, as being such a bold colour, it becomes the main focal point which draws in the audiences attention. This is a bonus for this particular album, as it has no main image which enables the track list to be the most important aspect of the panel; and of course being a CD, the track list is always of importance.
Effects used for this panel appear to be very visual. The slanting of the writing allows for the overall image of the cover to stand out, which allows it to become more striking and less lacklustre. What's more, what appears to be white petals floating down the cover also adds to the overall effect, as it provides the panel with another image instead of it just being the track list, again prompting the idea of the cover being visual.
The positioning of the barcode and record company information is more central than that displayed on Lady GaGa's album. This has again provided me with different ideas as to where to position important information, as I want it to be noticeable, but at the same time, I want to create something that appears professional and not something that appears to be just thrown together in ten minutes. That's why I believe the positioning of all the information (including the track list and images) is key to me creating an attractive and eye catching back panel.
Through analysing these two digipacks, I have been able to develop the ideas I have for my own. I now have a better understanding concerning which colours compliment each other and the importance this has when considering the professionalism and overall appearance of my end product. Though for my digipack the idea of using bold, powerful colours is appealing, through analysing these covers I have understood that calming the panels down with basic colouring, can also provide me with a high-quality design. From evalutaing these two digipacks, I hope to now be able to create something that represents the genre of 'electro pop' and something that can evidently be related to the song "Gotta Boyfriend".
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